An interesting development has occurred today as Cherry, who are well known for their popular line of MX mechanical keyboard switches, now has new ownership. Cherry was previously a subsidiary under the control of technology group ZF Friedrichshafen AG. They have been acquired by GENUI. GENUI is a private investment firm who specifically targets medium-sized businesses in German-speaking countries.
From the official press release:
“It was very important to us to find a new owner for Cherry that would offer the company and its employees a solid future with good prospects,” explains Michael Hankel, ZF member of the Board of Management responsible for Cherry. “GENUI offers precisely such a future and is therefore an outstanding partner for Cherry.”
“Input device manufacturer, Cherry, is among the world’s leading mechanical keyboard switch producers and is perfectly positioned within the growing PC gaming market”, explains Dr. Sumeet Gulati, partner of GENUI. “GENUI is convinced that the experience and networks of both advising entrepreneurs constitute a valuable partnership. Cherry will benefit from the planned investments, structure, and strategy which have been set out for long-term growth.”
It sounds like this is a move that could benefit both parties.